Chris Van Buskirk is an experienced e-business pioneer, visionary and leader, with over 25 years establishing and growing digitally-focused solutions for marketing clients across the globe. He specializes in the delivery of new services to clients who wish to transform processes, manage risk, and improve marketing and customer experience through digital channels and technology. He brokers and delivers the needed vision, fusion, imagination and balance between business strategy, user experience insights, and change management, with strong creative, information and process design, analytical and implementation skills, while making the innovation process fun.
Starting in 1997, Chris founded the Canadian digital agency for FCB Canada, growing from two employees to over 75 in just three years, and achieving multi-million dollar billings before merging with the international operations of Modem Media and going public on the NASDAQ. His team built IBM’s first e-commerce site (shopibm.com) and became Canada’s largest online media buying and planning agency, managing over $21 Million in online advertising in 2001, and having developed proprietary tracking and measurement tools to facilitate and optimize online spends for clients years before these capabilities became more widely available.
Chris joined ARISTID in 2010, leading the initial creation and deployment of the enterprise software platform known as Omnipublish and leading its integration at several retailers. Called the “Canadian Cowboy” by his ARISTID colleagues in Europe, he is now leading ARISTID Retail Technology’s North and South American deployment teams.