Dan as Chief Marketing Officer is responsible for the marketing strategies and tactics across the Pattison Food Group’s 11 retail brands and private label portfolio.
Dan joined Overwaitea Food Group in 2012 and he has held various executive roles leading marketing, loyalty, private label, strategic planning, digital strategies, call centers and communications teams to success through strong consumer-based strategies. Dan Howe is a diversified international marketing, loyalty, and strategy executive with previous experience with Yum Restaurants (Pizza Hut / KFC / Taco Bell) as Chief Marketing Officer in Europe and Canada, Campbell’s Soup Company, and Nielsen Marketing Research.
In his current role as Chief Marketing Officer for the Pattison Food Group, Dan draws from the experience he’s gained over two decades in marketing and in the food industry. He leads an innovative team through every stage of marketing and digital initiatives from development to deployment. Under Dan’s strategic guidance, Save-On-Foods has implemented customer marketing programs including Darrell’s Deals, More Rewards My Offers, Western Family Share It Forward and numerous 360˚ brand campaigns to great success. Dan’s business savvy, creative thinking and focus on developing people has helped drive sales growth, market share gains and building brand equity including Save-On-Foods being named B.C.’s Most Loved Brand by BC Business Magazine, many times over the years.
Dan is actively involved in the community both at work and in his personal life with United Way, Children’s Hospitals and Foods Banks. Dan and his wife, Eva, have three teenage daughters, who can be found in North Vancouver or Whistler skiing, mountain biking, stand up paddle boarding or in an intense game of cards.