David Pullara serves as the Chief Marketing Officer for Optimum Retailing, a retail intelligence platform that provides intuitive, scalable software solutions to help consumer-driven brands like Verizon, Sephora, McDonald’s, and Adidas easily, efficiently, and profitably manage their complex businesses.

David has over 20 years of experience in business management, brand strategy, integrated marketing communications, and product innovation. He’s spent over a decade working with world-renowned, consumer-centric, Fortune 500 organizations like Starbucks, Yum! Brands, Coca-Cola, and Google.

David earned both his Honors B.B.A. and M.B.A. from York University’s Schulich School of Business, where he now serves as a part-time Marketing Instructor and teaches a “Retail Marketing Strategies” course to undergraduate, Master of Marketing, and M.B.A. students.

David is also the Principal of dp Ventures – a company offering consulting, advising, training, and Fractional CMO services to B2C and B2B businesses that understand effective marketing is the key to accelerated growth – and regularly shares his thoughts on business, marketing, and brand-building via his blog at dpthoughts.ca.