Florian Payri has worked at the forefront of software innovations in the European retail sector for the past 15 years. A marketing technologist first, Mr. Payri led ARiSTiD’s software development division, and is now co-CEO of the company. He has guided major global retailers such as Carrefour, Intermarché, Auchan, and Sonae through their digital transformations, evolving their end-to-end collaboration and promotional offer management workflows, and accompanying them in their transition from a print-first world towards the new digital + print universe.

An active software engineer, Florian has driven the evolution of IT ecosystems and toolsets now enabling the automation of millions of weekly promotional marketing offers in print, as well as billions of digital promotional creative offers in multiple formats for Europe’s largest retailers, and is currently spearheading major retailer data integrations via ARiSTiD’s platforms, working closely with Meta and Alphabet, among many others, delivering new paths to experiment and learn, ultimately to engage and reach consumers to drive traffic instore and online.