Howard Lichtman is a founding Partner of Ethnicity Matters.

Ethnicity Matters is a full-service strategic consultancy and marketing & advertising agency focused on the Asian consumer.  We provide market research, strategy, media planning & buying, creative & production, social, digital, shopper marketing, influencer and experiential programs.

Prior to Ethnicity Matters, Howard was President of The Lightning Group, providing Virtual Chief Marketing Officer services.  He also served as Executive Vice President of Marketing & Communications at Cineplex North America, where he transformed cinemas from being just movie theatres to being media outlets, with the launch of screen advertising, and a host of other services.

He is also responsible for all the marketing, programming, media relations and sponsorship for the Taste of the Danforth – Canada’s largest street Festival – which welcomes over 1.6 million attendees in the course of a single weekend. 

He is an angel investor in Sensibill, NXM Labs, Dot Health, Mediseen, Geogram, Halvana, Ethnic Channels Group, NISE Technologies, and LifeWire.

Howard is a JD and MBA.  He was an instructor at Ryerson University on “How to Launch an eBusiness”.  He is very active with the Schulich School of Business where he is a Program Advisor for their annual alumni conference, as well as serving as a Devil’s Advocate in the school’s Global Management Program.  He also serves as a Regional Judge for the Global Hult $1 Million Competition.

He is the Past Vice Chair of the Ontario Science Centre, and is currently serving on the Board of Governors for Exhibition Place, is a Board Member with NCM (New Canadian Media), as well as several non-profit organizations.