Janelle Shiplett is the Co-CEO, Chief Marketing Officer (CMO) and Chief Commercial Officer (CCO) at The House of LR&C with over 15 years of experience driving award-winning brand expansion and sales growth across consumer goods and consumer service sectors. At The House of LR&C, Janelle leads the strategizing and execution of holistic marketing tactics for all of our in-house fashion brands to tell a strong and consistent narrative focused on brand purpose and values with our celebrity Co-Founders, Ciara and Russell Wilson.

She joined the company after three years at Saje Wellness during which she assumed the role of CMO in her final year. Prior, Janelle held senior roles in digital and marketing at Aritzia and WestJet. She graduated from the Southern Alberta Institute of Technology with a bachelor’s degree in Journalism.