Matthew is a co-founder of Flipp who is responsible for leading product and client solutions on Flipp’s innovation team, creating next generation local shopping experiences that can drive behavior change at scale. With over 15 years of industry experience spanning retailer and CPG from both a business and technology perspective, he is passionate about creating practical solutions to realize win-win opportunities that can drive business value while improving the lives of everyday consumers. In addition to Flipp, Matthew is an active advisor for Canadian entrepreneurs and industry groups, serving on the boards of tech startups and the Association of Coupon Professionals.