Nish Shah is an award-winning marketer with over two decades of working with high-performing agencies and delivering new experiences for world-class brands. As Meta’s new Head of Agency in Canada, Nish partners with agencies to create and build innovative solutions to support their client campaigns, and provide new ways for agencies to drive business results.

Before joining Meta, Nish was the Chief Strategy Officer for Initiative Canada. Initiative Canada was recognized as Strategy’s Gold Media Agency of the Year in 2019 and 2021, WARC’s Top 50 Most Effective Media Agencies in the World and received many accolades during his time there including a Cannes Grand Prix in Creative Data, Best in Show at the Media Innovation Awards and Strategy’s Campaign of the Year.

Outside of work, Nish also serves on the Board of Vibe Arts, a non-profit focused on supporting emerging artists and making the arts more accessible to youth across Toronto.