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The Future of The Flyer: The Never-Ending Debate

September 8, 2022

10:00 am

- 10:30 am


Viktor Yakovlev

Viktor Yakovlev

Manager, Consumer Brands

reebee inc.

Ransom Hawley



With increasing amounts of content and inflationary pressures on shoppers’ weekly budgets, flyers are more important than ever. The role of the flyer to help customers discover, plan and save has not changed; but the way in which the content is consumed has. Ransom Hawley, CEO of Caddle, and Viktor Yakovlev, Manager, Consumer Brands at reebee tackle this ongoing debate and share research and insights from a shopper’s perspective on how we need to think about flyer creation and distribution for the future. Print and digital flyers can live in harmony with both formats playing a role to drive maximum reach and ROI as we plan for the future of the flyer.

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