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Effective Loyalty Strategy

September 8, 2022

11:00 am

- 11:45 am


Steve Cull speaker pic

Steve Cull

Head of Mobile Product Management, Services and Strategy

Samsung Electronics

Raj Loganathan

Raj Loganathan

Director, Customer Service Lead

AIR MILES Rewards Program

Shifting consumer expectations are being reflected in the loyalty landscape with numerous retailers launching their own programs or evaluating strategic partnerships that will matter most to their customers. Raj Loganathan, Director, Customer Service Lead at AIR MILES Reward Program, chats with Steve Cull, Head of Mobile Product Management, Services and Strategy, Samsung Electronics, discussing what makes for an effective loyalty strategy no matter the platform, what makes for an impactful campaign and the role for personalization.

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