Effective Loyalty Strategy

September 8, 2022

11:00 am

- 11:45 am


Steve Cull

Head of Mobile Product Management, Services and Strategy

Samsung Electronics

Jason Beales

Chief Strategy & Commercial Officer

AIR MILES Reward Program

Shifting consumer expectations are being reflected in the loyalty landscape with numerous retailers launching their own programs or evaluating strategic partnerships that will matter most to their customers. Jason Beales, Chief Strategy & Commercial office for Air Miles Reward Program chats with Steve Cull, Head of Mobile Product Management, Services and Strategy, Samsung Electronics, and Alain Tadros, VP Marketing at Metro, discussing what makes for an effective loyalty strategy no matter the platform, what makes for an impactful campaign and the role for personalization.

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