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The Creation of Extraordinary Campaigns

September 8, 2022

8:45 am

- 9:25 am


Michael LeBlanc RCC photo

Michael LeBlanc

Senior Retail Advisor

Retail Council of Canada

Eva Salmen headshot

Eva Salem

Senior Vice-President, Marketing and Brand

Canadian Tire Corporation, Limited

Authentic connection between customer and brand is built with emotional motivators focusing on how brands can make life better. In this session retailers discuss the science behind campaigns that have built emotional connections and how they’ve leveraged the connection to drive consumer behaviour. Discover what make these campaigns significant with their lasting impact.

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