Digital Big Bang: From Print-First to Digital Universe

Florian Payri has worked at the forefront of software innovations in the European retail sector for the past 15 years. A marketing technologist first, Mr. Payri led ARiSTiD’s software development division, and is now co-CEO of the company. He has guided major global retailers such as Carrefour, Intermarché, Auchan, and Sonae through their digital transformations, evolving their end-to-end collaboration and promotional offer management workflows, and accompanying them in their transition from a print-first world towards the new digital + print universe.

An active software engineer, Florian has driven the evolution of IT ecosystems and toolsets now enabling the automation of millions of weekly promotional marketing offers in print, as well as billions of digital promotional creative offers in multiple formats for Europe’s largest retailers, and is currently spearheading major retailer data integrations via ARiSTiD’s platforms, working closely with Meta and Alphabet, among many others, delivering new paths to experiment and learn, ultimately to engage and reach consumers to drive traffic instore and online.

Chris Van Buskirk is an experienced e-business pioneer, visionary and leader, with over 25 years establishing and growing digitally-focused solutions for marketing clients across the globe. He specializes in the delivery of new services to clients who wish to transform processes, manage risk, and improve marketing and customer experience through digital channels and technology. He brokers and delivers the needed vision, fusion, imagination and balance between business strategy, user experience insights, and change management, with strong creative, information and process design, analytical and implementation skills, while making the innovation process fun.

Starting in 1997, Chris founded the Canadian digital agency for FCB Canada, growing from two employees to over 75 in just three years, and achieving multi-million dollar billings before merging with the international operations of Modem Media and going public on the NASDAQ. His team built IBM’s first e-commerce site (shopibm.com) and became Canada’s largest online media buying and planning agency, managing over $21 Million in online advertising in 2001, and having developed proprietary tracking and measurement tools to facilitate and optimize online spends for clients years before these capabilities became more widely available.

Chris joined ARISTID in 2010, leading the initial creation and deployment of the enterprise software platform known as Omnipublish and leading its integration at several retailers. Called the “Canadian Cowboy” by his ARISTID colleagues in Europe, he is now leading ARISTID Retail Technology’s North and South American deployment teams.