Digital Big Bang: From Print-First to Digital Universe

September 8, 2022

11:00 am

- 11:45 am


Florian Payri


ARISTID Retail Technology

Offer marketing is evolving, with print-first quickly becoming digital-first. While replicating the flyer in digital is a first step, going fully digital makes for a highly complicated real-time data set to manage and automate at scale for all digital channels. Florian Payri, Co-CEO of ARISTID Retail Technology shares his experience helping global retailers along their journey to full digital agility. Learn how retailers like Carrefour and Auchan have re-imagined and leveraged partnerships with Google and Meta to provide their consumers with the right offers at the right time, and how engagement is multiplied 10-fold.

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