Data & Analytics | Personalization | Privacy
Get to know your customers like never before using data-driven insights while also keeping privacy considerations front and center. Learn how combining various data streams — such as lifestyle preferences and favorite shopping destinations — can help you to truly tap into your customers’ desires. Environics Analytics’ Jan Kestle will explain her views on a collaborative approach to data, emphasizing the notion of ‘data for good.’ Explore practical and ethical ways to leverage data to build brands and boost sales.
