Agenda

September 12, 2024

7:30 AM - 4:00 PM EST
Registration Open
7:30 AM - 8:30 AM EST
Networking Breakfast
8:30 AM - 8:45 AM EST

Welcoming Remarks

Main Session Hall

Diane J. Brisebois

President and CEO

Retail Council of Canada

Santo Ligotti

VP of Member Services and Marketing

Retail Council of Canada

8:45 AM - 9:25 AM EST

Mastering Brand Identity in a Value, and Values Based, Retail Environment 

Main Session Hall

As the retail landscape evolves, distinguishing your brand becomes more crucial than ever. Our expert panel will delve into the strategies and tools essential for building a strong, recognizable brand identity. Learn from industry leaders who have successfully navigated the challenges of a competitive market to create memorable and impactful brands. 

9:25 AM - 9:55 AM EST

Harnessing AI: The Future of Personalized Marketing and Creativity 

Main Session Hall

Explore the transformative potential of AI with a look at how close we are to integrating AI in 1:1 marketing and the role of AI in the creative process from ideation to final assets. Gain insights into the risks and rewards of AI, and prepare your strategy for leveraging AI responsibly and effectively in your marketing efforts. 

9:55 AM - 10:00 AM EST
Fast Five Sponsor Highlight
10:00 AM - 10:30 AM EST

Insights on Gen Alpha’s Buying Power and Influence 

Main Session Hall

As the first generation born entirely in the 21st century, Gen Alpha is already shaping market trends with their unique preferences and digital fluency. Learn how to connect with this tech-savvy demographic and adapt your marketing efforts to meet their expectations. 

10:30 AM - 11:00 AM EST

Delivering Exceptional Customer Experience in Marketing Communication 

Main Session Hall

Crisis comes when we least expect it, from natural disasters to technological failures. The information we communicate about it and how it’s delivered impacts customer experience and trust. This session explores strategies for transparent, empathetic communication that reassures and engages your audience. Discover the keys to how you can communicate strategically and reinforce brand loyalty. 

11:00 AM - 11:30 AM EST
Networking Break Sponsored by Niagara Falls Convention Centre
11:30 AM - 12:15 AM EST
Morning Concurrents
12:15 PM - 1:30 PM EST
Networking Lunch
1:30 PM - 2:15 PM EST
Afternoon Concurrents
2:15 PM - 2:45 PM EST
Networking Break
2:45 PM - 3:15 PM EST

Crafting Compelling Campaigns for Canada’s Multicultural Market 

Bobby Sahni

Partner & Co-founder

Ethnicity Matters

Main Session Hall

As one of the world’s most diverse nations, understanding the nuances of multicultural audiences is key to successful marketing strategies. Learn how to effectively engage with diverse communities, navigate cultural sensitivities, and tailor messaging to resonate with various ethnic groups. 

3:15 PM - 3:30 PM EST
Fast Five Sponsor Highlight
3:30 PM - 4:10 PM EST

The Future of Physical Retail with Doug Stephens 

Doug Stephens

Founder

Retail Prophet

Main Hall Session

Embark on a visual and interactive exploration of the evolving landscape of physical retail with renowned Retail Futurist Doug Stephens. Once regarded as experiential hotspots geared towards customer acquisition, the role of physical stores is undergoing transformation. Join us as we delve into the future of retail, with a look at the biggest disrupters, offering insights into how stores must adapt to remain relevant in the ever-changing market. 

4:00 PM - 5:00 PM EST
Networking Reception Sponsored by Ad Mill
4:10 PM - 4:15 PM EST
Closing Remarks

Interested in having a presence and sharing your brand story at the Retail Marketing Conference 2024?
 Contact rccsponsorship@retailcouncil.org for more information.