Agenda

September 8, 2022

7:30 AM - 8:30 AM EST
Registration
7:30 AM - 8:30 AM EST
Networking Breakfast
8:30 AM - 8:45 AM EST

Welcoming Remarks

Diane J. Brisebois

President and CEO

Retail Council of Canada

Santo Ligotti

VP of Member Services and Marketing

Retail Council of Canada

8:45 AM - 9:25 AM EST

The Creation of Extraordinary Campaigns

Authentic connection between customer and brand is built with emotional motivators focusing on how brands can make life better. In this session retailers discuss the science behind campaigns that have built emotional connections and how they’ve leveraged the connection to drive consumer behavi...

Eva Salmen

Senior Vice-President, Marketing and Brand

Canadian Tire Corporation, Limited

Johanna Andrén

Head of Marketing

IKEA Canada

Michael LeBlanc

Senior Retail Advisor

Retail Council of Canada

9:25 AM - 9:55 AM EST

Making Your Media Work Harder Than Ever

Lindsay Carter

Direct to Consumer Retail

Google Canada

Get the inside track on shifting shopper behaviours & the new must-win retail marketing playbook. Lindsay Carter from Google Canada shares the latest shopper truths & marketing innovations that will help Canadian retailers of all sizes stay agile & strengthen results. Lindsay also sh...

9:55 AM - 10:00 AM EST
Fast Five Sponsor Highlight
10:00 AM - 10:30 AM EST

The Future of The Flyer: The Never-Ending Debate

With increasing amounts of content and inflationary pressures on shoppers’ weekly budgets, flyers are more important than ever. The role of the flyer to help customers discover, plan and save has not changed; but the way in which the content is consumed has. Colleen Martin, CRO with Caddle and...

Colleen Martin

VP Insight Solutions

Caddle Inc.

Mark Smith

VP, Partner & Business Development

rebee Inc.

10:30 AM - 11:00 AM EST
Networking Break
11:00 AM - 11:45 AM EST

Digital Big Bang: From Print-First to Digital Universe

Effective Loyalty Strategy

11:45 AM - 1:00 PM EST
Networking Lunch
1:00 PM - 1:45 PM EST

Personalization in Ecommerce

Revolutionizing the Retail Experience with AR

1:45 PM - 2:15 PM EST
Networking Break
2:15 PM - 2:45 PM EST

The Era of the Connected Brand

Nish Shah

Director, Head of Agency

Meta Canada

See what’s next in this new era of brand building that empowers marketers to add depth to their storytelling and build unforgettable brand experiences. Nish Shah, Head of Agency with Meta Canada, shares what you need to know to increase your visibility and maximize audience engagement.

...

2:45 PM - 2:50 PM EST
Fast Five Sponsor Highlight
2:50 PM - 3:20 PM EST

Diyas and Dragons: Harnessing Cultural Holidays

Howard Litchtman, MBA, JD

Partner & Co-Founder

Ethnicity Matters

As Canada’s consumer landscape evolves, the idea of a “holiday season” is also evolving and Canadian retailers are eager to engage. One in five Canadians is foreign-born — that’s equivalent to the population of the province of Quebec.  Another million newcomers are arr...

3:20 PM - 4:00 PM EST

Seamless and Elevated Retail Experiences

The best retail experiences today are activating the best of the in person and digital shopping experiences. In this session leading retailers share the challenges and wins of creating seamless integration that empower shoppers and elevate the brick-and-mortar experience.

Dave Mazzone

Vice President, Marketing

Staples

Mangala Rao-D’Sa

SVP, Marketing & Digital

Sleep Country Canada

Jeevan Vivegananthan

SVP Technology, Innovation & Operations

Cineplex Digital Media

4:00 PM - 4:05 PM EST
Closing Remarks
4:05 PM - 5:15 PM EST
Networking Reception