Main Session Hall

Main Session Hall

As the retail landscape evolves, distinguishing your brand becomes more crucial than ever. Our expert panel will delve into the strategies and tools essential for building a strong, recognizable brand identity. Learn from industry leaders who have successfully navigated the challenges of a competitive market to create memorable and impactful brands. 

Watch for Retail Leaders joining this session

Main Session Hall

Neil Patel – a New York Times Best Selling Author and one of the world’s most influential marketers according to The Wall Street Journal and Forbes joins us to explore the transformative potential of AI in retail marketing. Neil sits down for a chat about what retailer marketers can do today and what can be expected in the next few years. Discover how close we are to integrating AI in 1:1 marketing and the role of AI in the creative process from ideation to final assets to transform your process and your results.

Main Session Hall

Gen Z Canadians are already challenging marketing and consumer norms.  This presentation, backed by Leger’s Youth Study and Digital study, will explore how Gen Z differs from previous generations. Exclusive for Retail Marketing Conference, Leger also shares Gen Alpha insights. We will explore how their behaviour, both online and offline, is impacting retail habits. In this presentation, we will reveal insights on how various industry sectors can address these changes and remain relevant consumers. 

Main Session Hall

Discover how Walmart Canada is leveraging cutting-edge technology to stay ahead in the retail industry. Join Michon Williams, Chief Technology Officer, as she delves into the innovative use of artificial intelligence (AI) in current operations and what the future holds for this kind of tech. Learn how Walmart is enhancing both the associate and customer experience through advanced tech solutions, integrating digital convenience into the brick-and-mortar environment. Michon will highlight Walmart’s commitment to a people-led, tech-powered approach, driving customer satisfaction and business growth.

Kensington B

In today’s fast-paced digital landscape, businesses must leverage data, addressable media, and agility to stay ahead of the competition. This panel discussion brings together industry experts to explore how these three key elements can be integrated to unlock new growth opportunities. Attendees will learn how to collect and analyze data to gain valuable insights, use addressable media for targeted and efficient marketing, and adopt agile practices to swiftly respond to market changes and innovate continuously. Join us for a deep dive into the strategies and best practices that are driving success in the modern marketplace. 

Kensington A

In a rapidly evolving retail landscape, digital visual merchandising is a game-changer, blending the immersive experience of in-store shopping with the convenience of digital engagement. Join us to discover innovative strategies for creating compelling digital shopping experiences that resonate with today’s consumers, illustrated through impactful partner case studies. 

Lunch and Learn

Discover practical ideas to drive value messaging while enhancing customer engagement as well as exploration and education in-store. Look at how you can build positive brand equity with a look at examples from leading retailers including grocery and convenience and leave with innovative ideas to take back to the team.

Kensington B

In today’s dynamic retail landscape, new engagement rules are redefining how brands build engagement and cultivate loyalty and affinity. This session will delve into the growing demand for personalized, unique, and relevant customer experiences, challenging retailers to meet shopper needs with targeted and bespoke solutions. By exploring the transition from consumer to shopper along the path-to-purchase, you will be introduced to the proprietary pleasure Index model and the key factors driving brand choice and customer delight. Discover how the shift from the 4P’s to the 4E’s of marketing will help retailers foster enduring brand-customer relationships. 

Main Session Hall

How can marketers ensure the greatest impact? In a world of fragmented consumers, media and retail, data collaboration is the glue that builds the greatest ROI. This session talks about how using first, second, and third-party data together results in impactful marketing in Canada – from analysis to activation to measurement – in a safe, effective and accessible way.

Main Session Hall

As one of the world’s most diverse nations, understanding the nuances of multicultural audiences is key to successful marketing strategies. Learn how to effectively engage with diverse communities, navigate cultural sensitivities, and tailor messaging to resonate with various ethnic groups. 

Watch for Retail Leaders joining this session

Main Session Hall

Embark on a visual and interactive exploration of the evolving landscape of physical retail with renowned Retail Futurist Doug Stephens. Once regarded as experiential hotspots geared towards customer acquisition, the role of physical stores is undergoing transformation. Join us as we delve into the future of retail, with a look at the biggest disrupters, offering insights into how stores must adapt to remain relevant in the ever-changing market.