Agenda

Authentic connection between customer and brand is built with emotional motivators focusing on how brands can make life better. In this session retailers discuss the science behind campaigns that have built emotional connections and how they’ve leveraged the connection to drive consumer behaviour. Discover what make these campaigns significant with their lasting impact.

Get the inside track on shifting shopper behaviours & the new must-win retail marketing playbook. Lindsay Carter from Google Canada shares the latest shopper truths & marketing innovations that will help Canadian retailers of all sizes stay agile & strengthen results. Lindsay also shares a sneak peak of what is in the Google pipeline for the exciting future of retail marketing.

With increasing amounts of content and inflationary pressures on shoppers’ weekly budgets, flyers are more important than ever. The role of the flyer to help customers discover, plan and save has not changed; but the way in which the content is consumed has. Colleen Martin, CRO with Caddle and Mark Smith, VP Partner Business Development at reebee tackle this ongoing debate and share research and insights from a shopper’s perspective on how we need to think about flyer creation and distribution for the future. Print and Digital flyers can live in harmony with both formats playing a role to drive maximum reach and ROI as we plan for the Future of the Flyer.

Offer marketing is evolving, with print-first quickly becoming digital-first. While replicating the flyer in digital is a first step, going fully digital makes for a highly complicated real-time data set to manage and automate at scale for all digital channels. Florian Payri, Co-CEO of ARISTID Retail Technology shares his experience helping global retailers along their journey to full digital agility. Learn how retailers like Carrefour and Auchan have re-imagined and leveraged partnerships with Google and Meta to provide their consumers with the right offers at the right time, and how engagement is multiplied 10-fold.

Shifting consumer expectations are being reflected in the loyalty landscape with numerous retailers launching their own programs or evaluating strategic partnerships that will matter most to their customers. Jason Beales, Chief Strategy & Commercial office for Air Miles Reward Program chats with Steve Cull, Head of Mobile Product Management, Services and Strategy, Samsung Electronics, and Alain Tadros, VP Marketing at Metro, discussing what makes for an effective loyalty strategy no matter the platform, what makes for an impactful campaign and the role for personalization.

Whether in-store or online, personalized experiences is a key priority for retailers looking to build loyal relationships with digital shoppers. This session dives into the best practices and innovative ideas that are cementing loyalty.

Augmented reality is the new space where consumers come to explore, play, and shop with their favourite brands. This session explores how AR creates opportunities to ignite loyalty early and the practical business applications like product launches for increased performance.

Watch for speaker announcements coming soon.

See what’s next in this new era of brand building that empowers marketers to add depth to their storytelling and build unforgettable brand experiences. Nish Shah, Head of Agency with Meta Canada, shares what you need to know to increase your visibility and maximize audience engagement.

As Canada’s consumer landscape evolves, the idea of a “holiday season” is also evolving and Canadian retailers are eager to engage. One in five Canadians is foreign-born — that’s equivalent to the population of the province of Quebec.  Another million newcomers are arriving every year, with many never having heard of Canadian retail brands. Howard Lichtman, Partner and Co-Founder of Ethnicity Matters, unpacks the growth opportunities of cultural holidays including Diwali, Eid, Dragonboat Festival, Holi, and Singles Day, amongst others. Learn how to apply strategic thinking and be confident of authentic recognition that lets customers know you are prioritizing connection before the sale.

The best retail experiences today are activating the best of the in person and digital shopping experiences. In this session leading retailers share the challenges and wins of creating seamless integration that empower shoppers and elevate the brick-and-mortar experience.