Agenda
Save the date: September 19, 2023
September 8, 2022
Welcoming Remarks

Diane J. Brisebois
President and CEO
Retail Council of Canada

Santo Ligotti
VP of Member Services and Marketing
Retail Council of Canada
Welcoming Remarks
September 8, 2022
8:30 AM - 8:45 AM EST
Speaking:

Diane J. Brisebois
President and CEO
Retail Council of Canada

Santo Ligotti
VP of Member Services and Marketing
Retail Council of Canada
The Creation of Extraordinary Campaigns
Authentic connection between customer and brand is built with emotional motivators focusing on how brands can make life better. In this session retailers discuss the science behind campaigns that have built emotional connections and how they’ve leveraged the connection to drive consumer behavi...

Eva Salem
Senior Vice-President, Marketing and Brand
Canadian Tire Corporation, Limited

Johanna Andrén
Head of Marketing
IKEA Canada

Michael LeBlanc
Senior Retail Advisor
Retail Council of Canada

The Creation of Extraordinary Campaigns
September 8, 2022
8:45 AM - 9:25 AM EST
Authentic connection between customer and brand is built with emotional motivators focusing on how brands can make life better. In this session retailers discuss the science behind campaigns that have built emotional connections and how they’ve leveraged the connection to drive consumer behaviour. Discover what make these campaigns significant with their lasting impact.
Sponsored by:

Speaking:

Eva Salem
Senior Vice-President, Marketing and Brand
Canadian Tire Corporation, Limited

Johanna Andrén
Head of Marketing
IKEA Canada

Michael LeBlanc
Senior Retail Advisor
Retail Council of Canada
Making Your Media Work Harder Than Ever

Lindsay Carter
Direct to Consumer Retail
Google Canada
Get the inside track on shifting shopper behaviours & the new must-win retail marketing playbook. Lindsay Carter from Google Canada shares the latest shopper truths & marketing innovations that will help Canadian retailers of all sizes stay agile & strengthen results. Lindsay also sh...
Making Your Media Work Harder Than Ever
September 8, 2022
9:25 AM - 9:55 AM EST
Get the inside track on shifting shopper behaviours & the new must-win retail marketing playbook. Lindsay Carter from Google Canada shares the latest shopper truths & marketing innovations that will help Canadian retailers of all sizes stay agile & strengthen results. Lindsay also shares a sneak peak of what is in the Google pipeline for the exciting future of retail marketing.
Speaking:

Lindsay Carter
Direct to Consumer Retail
Google Canada
Leveraging the Customer Voice as a Positive, Transformational Revenue Driver

Nasser Sahlool
Senior Vice President, Client Strategy
DAC
Fast Five Sponsor Highlight
Customer ratings and reviews have become the most important factor in a buying decision today, overtaking price, features, and free shipping. Planned, engaged and amplified correctly, customer reviews can drive loyalty, advocacy, and ultimately, tra...

Leveraging the Customer Voice as a Positive, Transformational Revenue Driver
September 8, 2022
9:55 AM - 10:00 AM EST
Fast Five Sponsor Highlight
Customer ratings and reviews have become the most important factor in a buying decision today, overtaking price, features, and free shipping. Planned, engaged and amplified correctly, customer reviews can drive loyalty, advocacy, and ultimately, transformational business outcomes. In this session, we will introduce a framework to do precisely that, illustrated with an example of the consumer electronics brand that has achieved this goal.
Sponsored by:

Speaking:

Nasser Sahlool
Senior Vice President, Client Strategy
DAC
The Future of The Flyer: The Never-Ending Debate
With increasing amounts of content and inflationary pressures on shoppers’ weekly budgets, flyers are more important than ever. The role of the flyer to help customers discover, plan and save has not changed; but the way in which the content is consumed has. Ransom Hawley, CEO of Caddle, and V...

Viktor Yakovlev
Manager, Consumer Brands
reebee inc.

Ransom Hawley
CEO
Caddle


The Future of The Flyer: The Never-Ending Debate
September 8, 2022
10:00 AM - 10:30 AM EST
With increasing amounts of content and inflationary pressures on shoppers’ weekly budgets, flyers are more important than ever. The role of the flyer to help customers discover, plan and save has not changed; but the way in which the content is consumed has. Ransom Hawley, CEO of Caddle, and Viktor Yakovlev, Manager, Consumer Brands at reebee tackle this ongoing debate and share research and insights from a shopper’s perspective on how we need to think about flyer creation and distribution for the future. Print and digital flyers can live in harmony with both formats playing a role to drive maximum reach and ROI as we plan for the future of the flyer.
Sponsored by:


Speaking:

Viktor Yakovlev
Manager, Consumer Brands
reebee inc.

Ransom Hawley
CEO
Caddle
Digital Big Bang: From Print-First to Digital Universe

Digital Big Bang: From Print-First to Digital Universe
September 8, 2022
11:00 AM - 11:45 AM EST
Offer marketing is evolving, with print-first quickly becoming digital-first. While replicating the flyer in digital is a first step, going fully digital makes for a highly complicated real-time data set to manage and automate at scale for all digital channels. Learn how retailers like Carrefour and Auchan have re-imagined and leveraged partnerships with Google and Meta to provide their consumers with the right offers at the right time, and how engagement is multiplied 10-fold.
Sponsored by:

Speaking:

Florian Payri
co-CEO
ARISTID Retail Technology

Chris Van Buskirk
Global Projects Lead
ARISTID Retail Technology
Effective Loyalty Strategy

Effective Loyalty Strategy
September 8, 2022
11:00 AM - 11:45 AM EST
Shifting consumer expectations are being reflected in the loyalty landscape with numerous retailers launching their own programs or evaluating strategic partnerships that will matter most to their customers. Raj Loganathan, Director, Customer Service Lead at AIR MILES Reward Program, chats with Steve Cull, Head of Mobile Product Management, Services and Strategy, Samsung Electronics, discussing what makes for an effective loyalty strategy no matter the platform, what makes for an impactful campaign and the role for personalization.
Sponsored by:

Speaking:

Steve Cull
Head of Mobile Product Management, Services and Strategy
Samsung Electronics

Raj Loganathan
Director, Customer Service Lead
AIR MILES Rewards Program
Lunch and Learn: Solutions for Offsetting Your Print Footprint

Dave McManus
Marketing Director
DCM
Today’s customers are more conscious than ever of the carbon footprint and sustainability promises made by their favourite brands. In this session Dave McManus, Marketing Director from DCM will talk about a sustainable solution that enables retailers to offset their print footprint and allows ...

Lunch and Learn: Solutions for Offsetting Your Print Footprint
September 8, 2022
12:00 PM - 12:20 PM EST
Today’s customers are more conscious than ever of the carbon footprint and sustainability promises made by their favourite brands. In this session Dave McManus, Marketing Director from DCM will talk about a sustainable solution that enables retailers to offset their print footprint and allows marketers to easily create honest and transparent communications that make the consumer a part of the sustainability journey by showing the real-time impacts being made.
Sponsored by:

Speaking:

Dave McManus
Marketing Director
DCM
Personalization in Ecommerce

Personalization in Ecommerce
September 8, 2022
1:00 PM - 1:45 PM EST
For many years, retailers have been striving to know when personalization is valued and when is it intrusive, when does it generate revenue, and when is it wasteful. This session dives into the best practices, the obstacles, and innovative ideas that are cementing loyalty through a relevant retail experience.
Sponsored by:

Speaking:

Steve Lee
Vice President Ecommerce Grocery
Skip the Dishes

Larissa Wasyliw
VP Ecommerce & Marketing
Ren's Pets

Sarah Thompson
President, Media
Dentsu Canada

Suzanna Morris
Vice President of Loyalty, Data & Analytics
Indigo
Revolutionizing the Retail Experience with Augmented Reality

Revolutionizing the Retail Experience with Augmented Reality
September 8, 2022
1:00 PM - 1:45 PM EST
Augmented Reality is the space where consumers come to explore, play, and shop with their favourite brands. Over 250 million people are engaging with AR everyday on Snapchat and half of Canadian Snapchatters say AR helps them feel closer to brands. This session will explore what Canadian shoppers are expecting from brands this upcoming holiday season and how your brand can build immersive experiences that multiply performance.
Sponsored by:

Speaking:

Matt Bolivar
Head of Retail, Advertiser Solutions, Canada
Snap Inc.
The Era of the Connected Brand

Nish Shah
Director, Head of Agency
Meta Canada
See what’s next in this new era of brand building that empowers marketers to add depth to their storytelling and build unforgettable brand experiences. Nish Shah, Head of Agency with Meta Canada, shares what you need to know to increase your visibility and maximize audience engagement.
...
The Era of the Connected Brand
September 8, 2022
2:15 PM - 2:45 PM EST
See what’s next in this new era of brand building that empowers marketers to add depth to their storytelling and build unforgettable brand experiences. Nish Shah, Head of Agency with Meta Canada, shares what you need to know to increase your visibility and maximize audience engagement.
Sponsored by:

Speaking:

Nish Shah
Director, Head of Agency
Meta Canada
Untapped Potential of Digital Electronic Shelf Labels

Devy Breda
Vice President, Business Development Manager
CP-Stoneman Inc., SLS A Smart Label Solutions Inc.
Fast Five Sponsor Highlight
Digital electronic shelf labels (ESL’s) aren’t just a tool for quickly changing a product price but offer an opportunity to operate more efficiently and be responsive with marketing tactics. Devy Breda shares how Smart Label Solutions are adding...

Untapped Potential of Digital Electronic Shelf Labels
September 8, 2022
2:45 PM - 2:50 PM EST
Fast Five Sponsor Highlight
Digital electronic shelf labels (ESL’s) aren’t just a tool for quickly changing a product price but offer an opportunity to operate more efficiently and be responsive with marketing tactics. Devy Breda shares how Smart Label Solutions are adding value and the untapped potential within your marketing strategy.
Sponsored by:

Speaking:

Devy Breda
Vice President, Business Development Manager
CP-Stoneman Inc., SLS A Smart Label Solutions Inc.
Diyas and Dragons: Harnessing Cultural Holidays

Howard Litchtman, MBA, JD
Partner & Co-Founder
Ethnicity Matters
As Canada’s consumer landscape evolves, the idea of a “holiday season” is also evolving and Canadian retailers are eager to engage. One in five Canadians is foreign-born — that’s equivalent to the population of the province of Quebec. Another million newcomers are arr...
Diyas and Dragons: Harnessing Cultural Holidays
September 8, 2022
2:50 PM - 3:20 PM EST
As Canada’s consumer landscape evolves, the idea of a “holiday season” is also evolving and Canadian retailers are eager to engage. One in five Canadians is foreign-born — that’s equivalent to the population of the province of Quebec. Another million newcomers are arriving every year, with many never having heard of Canadian retail brands. Howard Lichtman, Partner and Co-Founder of Ethnicity Matters, unpacks the growth opportunities of cultural holidays including Diwali, Eid, Dragonboat Festival, Holi, and Singles Day, amongst others. Learn how to apply strategic thinking and be confident of authentic recognition that lets customers know you are prioritizing connection before the sale.
Speaking:

Howard Litchtman, MBA, JD
Partner & Co-Founder
Ethnicity Matters
Seamless and Elevated Retail Experiences
The best retail experiences today are activating the best of the in person and digital shopping experiences. In this session leading retailers share the challenges and wins of creating seamless integration that empower shoppers and elevate the brick-and-mortar experience.

Dave Mazzone
Vice President, Marketing
Staples

Mangala Rao-D’Sa
SVP, Marketing & Digital
Sleep Country Canada

Jeevan Vivegananthan
SVP Technology, Innovation & Operations
Cineplex Digital Media

Seamless and Elevated Retail Experiences
September 8, 2022
3:20 PM - 4:00 PM EST
The best retail experiences today are activating the best of the in person and digital shopping experiences. In this session leading retailers share the challenges and wins of creating seamless integration that empower shoppers and elevate the brick-and-mortar experience.
Sponsored by:

Speaking:

Dave Mazzone
Vice President, Marketing
Staples

Mangala Rao-D’Sa
SVP, Marketing & Digital
Sleep Country Canada

Jeevan Vivegananthan
SVP Technology, Innovation & Operations
Cineplex Digital Media
Networking Reception

Networking Reception
September 8, 2022
4:05 PM - 5:15 PM EST
Sponsored by:
