Retail Brands Presenting

Explore consumer insights with KPMG Canada tools and resources. 

September 19, 2023

7:30 AM - 8:30 AM EST
Registration - Sponsored by Optimum Retailing
7:30 AM - 8:30 AM EST

Networking Breakfast – Soco Ballroom

Enjoy breakfast while connecting with old friends and colleagues. Be sure to stop by the WoW Activation booth to capture a group photo – Join the excitement, snap a pic, and make sure the fun is forever cherished!

8:30 AM - 8:45 AM EST

Welcoming Remarks – Soco Ballroom

Diane J. Brisebois

President and CEO

Retail Council of Canada

Santo Ligotti

VP of Member Services and Marketing

Retail Council of Canada

8:45 AM - 9:25 AM EST

Modern Marketing: Where Storytelling Meets Community – Soco Ballroom

Marketing | Building Community | Breakthrough Campaigns

Discover how today’s strongest retail marketing campaigns are being built on contemporary storytelling that sparks conversations. Learn to amplify your brand by engaging directly with your customer community, ensuring your message doesn’t just reach, but truly resonates. Dive into the essentials that make modern marketing click in an ever-evolving landscape.

Jake Karls

Co-Founder & Rainmaker

Mid-Day Squares

Ashley Freeborn

Founder & CEO

Smash + Tess

Kathy Tsolakos

VP Marketing, Ecommerce, Visual Presentation


Jeff Topol

Creative Strategy Director


9:25 AM - 9:50 AM EST

Ethical Insights: Personalizing Customer Experience with Privacy in Mind – Soco Ballroom

Jan Kestle

President and Founder

Environics Analytics

Data & Analytics | Personalization | Privacy

Get to know your customers like never before using data-driven insights while also keeping privacy considerations front and center. Learn how combining various data streams — such as lifestyle preferences and favorite shopping destinations — can help you to truly tap into your customers’ desires. Environics Analytics’ Jan Kestle will explain her views on a collaborative approach to data, emphasizing the notion of ‘data for good.’ Explore practical and ethical ways to leverage data to build brands and boost sales.

9:50 AM - 9:55 AM EST

Crafting Content using AI That’s Unmistakably ‘Your Brand’ – Soco Ballroom

Orli Millstein

Director, Content Strategy


Fast Five Sponsor Highlight

Want to use AI in your marketing without losing your brand’s special spark?  Explore how to keep your brand’s unique voice alive with AI-powered content. Learn the techniques to ensure your content resonates with your audience and still feels unmistakably ‘you.’ Get ready for a session filled with inspiration and practical insights!

9:55 AM - 10:20 AM EST

Brand Devotion: The Global Perspective on Customer Loyalty – Soco Ballroom

Jemima Miller

Global Head of CRM

The Body Shop

Loyalty | Consumer Insights | Global Retail

In today’s interconnected and hypercompetitive global marketplace, customer loyalty has become a paramount focus for businesses across industries. Jemima Miller, Global Head of CRM with The Body Shop shares observations garnered from customer loyalty trends in international markets. Discover practical insights and original strategies that create opportunities to gain a competitive edge and unlock the key to long-term customer loyalty in a rapidly changing global landscape.

10:20 AM - 10:55 AM EST

A Marketer’s Guide to Seamless Customer Retail Journeys – Soco Ballroom

Omnichannel l Customer Experience l Unified Commerce

In an era where unified commerce is not just a trend but an expectation, marketers face the ongoing challenge of seamlessly blending online and in-person experiences. This lively panel discussion analyses into the strategies of today’s leading brands as they craft unforgettable, unified customer experiences. Get a firsthand look at how to conquer operational obstacles, integrate true omnichannel approaches, and utilize the cutting-edge technologies that are making the mark. Explore the next level of customer engagement and how to make it real for your brand.

Janelle Shiplett

Chief Marketing Officer

House of L R & C

Jean-Michel Maltais

Senior VP, Omnichannel

New Look Vision Group

Alison Hartnoll

VP, Unified Commerce and Marketing

Mastermind Toys

Sachin Arora

Managing Director

Next Commerce

10:55 AM - 11:15 AM EST

Optimizing Your Digital Advertising Strategies: Stay Agile, Perform Better – Soco Ballroom

Advertising | Privacy | Digital Strategy

Chart a bold course through the Canadian retail digital advertising terrain with perspectives from Sonia Carreno, President of the Interactive Advertising Bureau of Canada (IAB). Uncover the vital trends in digital media, advertising tracking, and privacy regulations, and how they can all be woven into a comprehensive digital advertising strategy. Walk away with actionable knowledge to bolster your advertising strategies, accomplish your objectives, and stay relevant amid the fast-paced digital evolution.

Sonia Carreno


IAB Canada

Santo Ligotti

VP of Member Services and Marketing

Retail Council of Canada

11:15 AM - 11:45 AM EST

Networking Break – Soco Foyer

Enjoy networking and refreshments with fellow attendees.

11:45 AM - 12:30 PM EST

Digital Merchandising & Local Deals for Pre-Shop Success – Kensington A

Linking Branding and Closing: The Attribution Connection – Kensington B

12:30 PM - 1:45 PM EST

Networking Lunch – Soco Foyer/Ballroom

Connect with your fellow attendees and chat with speakers over lunch or attend the lunch and learn session. Be sure to visit the WoW Activation booth to capture a group photo.

12:45 PM - 1:05 PM EST

Putting an End to the Print vs. Digital Debate – Soco Ballroom

Patrick Brayley

SVP, Printing Sector

TC Transcontinental

Lunch and Learn

Print and Digital have often been presented against one another, but research shows that Canadians prefer to combine both in their pre-shopping experience. This session will explore the relationship between print and digital flyers and present the product innovations that will shape the future of the retail flyer.

1:45 PM - 2:30 PM EST

How AI Technology Will Drive Greater Efficiency, Better Personalization, and Superior Customer Experiences – Kensington A

How to Win in a Changing Loyalty Landscape – Kensington B

2:30 PM - 3:00 PM EST

Networking Break – Soco Foyer

Enjoy networking and refreshments with fellow attendees.

3:00 PM - 3:25 PM EST

Mindful Leadership: Leading an Inspired Retail Team – Soco Ballroom

Innovation | Leadership | Marketing

Want to ignite creativity within your team? Join Johnny Russo, author of ‘Mastering Mindful Leadership’, and Chris Parsons, Home Hardware’s Senior Director Omni-Channel Marketing & Strategic Insights and former host of the ‘Delivering eCommerce Podcast’, as they introduce novel and forward-thinking leadership techniques. Tailored for Canadian retail marketing teams, they’ll explore how to build an inspired workforce ready for the future.

Johnny Russo

Chief Digital Officer

Lamour and MLG brands

Chris Parsons

Senior Director Omni-Channel Marketing & Strategic Insights

Home Hardware

3:25 PM - 3:30 PM EST

Staying Competitive with Insights that Inform and Drive Action – Soco Ballroom

Kevin Laleyan



Fast Five Sponsor Highlight

With increasing consumer expectations and new digital channels, competitive retailers thrive on having high quality, reliable data for reporting and predictive model accuracy. In this session see how retailers are leveraging the Microstrategy analytics solution to access real-time data and cross-functional adoption of critical dashboards that are essential to measuring KPIs.

3:30 PM - 3:55 PM EST

The Social Shopper’s Playbook: Inside the Consumer’s Mind – Soco Ballroom

Consumer Insights | Social Media | eCommerce

Social shopping is not just a buzzword, it’s a vital part of modern eCommerce. Ransom Hawley, CEO of Caddle, and Jessica Lee, VP Influencer Marketing at Edelman Canada share the consumer insights that are shaping social buying and reveal where untapped opportunities reside in social media. By weaving together social media learnings and consumer behavior, you can craft strategies that resonate with shoppers and transform your online sales. Don’t miss this chance to better understand social shopping and how to leverage it for your retail success.

Ransom Hawley



Jessica Lee

VP Influencer Marketing

Edelman Canada

Julia Hood

Account Director, Influencer Marketing

Edelman Canada

3:55 PM - 4:30 PM EST

AI in Retail: Navigating the Crossroads of Marketing, Legal, and Technology – Soco Ballroom

AI | Marketing Strategy | Retail Technology

AI is a transformative force in retail, affecting everything from marketing strategies to legal considerations. This session will navigate the dynamic landscape of AI, touching on customization, predictive analytics, content ownership, and even organizational values. An expert panel from diverse fields like marketing, legal, technology providers, and agencies will explore the readily available AI tools, future experimental trends, the development of AI principles, and the balance between innovation and ethical boundaries. Learn valuable perspectives into the short-term gains and long-term visions for AI in retail.

Christine Andrew

Managing Director for Strategy & Digital


Xavier Beauchamp-Tremblay

Regional Lead, Legal Transformation


Arthur Fleischmann

Country Manager


Jamie Gargatsougias

Head of Direct-to-Consumer Retail


4:30 PM - 4:30 PM EST
Closing Remarks
4:30 PM - 5:30 PM EST

Networking Reception – Soco Foyer

Stay for the networking cocktail reception to debrief the day with your fellow attendees and speakers. Be sure to make some new connections and capture this amazing moment with a group photo at the WoW Activation booth.

Interested in having a presence and sharing your brand story at the Retail Marketing Conference 2023?
 Contact for more information.