Agenda

September 8, 2022

7:30 AM - 8:30 AM EST
Registration
7:30 AM - 8:30 AM EST
8:30 AM - 8:45 AM EST

Welcoming Remarks

Diane J. Brisebois

President and CEO

Retail Council of Canada

Santo Ligotti

VP of Member Services and Marketing

Retail Council of Canada

8:45 AM - 9:25 AM EST

The Creation of Extraordinary Campaigns

Authentic connection between customer and brand is built with emotional motivators focusing on how brands can make life better. In this session retailers discuss the science behind campaigns that have built emotional connections and how they’ve leveraged the connection to drive consumer behavi...

Eva Salem

Senior Vice-President, Marketing and Brand

Canadian Tire Corporation, Limited

Johanna Andrén

Head of Marketing

IKEA Canada

Michael LeBlanc

Senior Retail Advisor

Retail Council of Canada

9:25 AM - 9:55 AM EST

Making Your Media Work Harder Than Ever

Lindsay Carter

Direct to Consumer Retail

Google Canada

Get the inside track on shifting shopper behaviours & the new must-win retail marketing playbook. Lindsay Carter from Google Canada shares the latest shopper truths & marketing innovations that will help Canadian retailers of all sizes stay agile & strengthen results. Lindsay also sh...

9:55 AM - 10:00 AM EST

Leveraging the Customer Voice as a Positive, Transformational Revenue Driver

Nasser Sahlool

Senior Vice President, Client Strategy

DAC

Fast Five Sponsor Highlight

Customer ratings and reviews have become the most important factor in a buying decision today, overtaking price, features, and free shipping. Planned, engaged and amplified correctly, customer reviews can drive loyalty, advocacy, and ultimately, tra...

10:00 AM - 10:30 AM EST

The Future of The Flyer: The Never-Ending Debate

With increasing amounts of content and inflationary pressures on shoppers’ weekly budgets, flyers are more important than ever. The role of the flyer to help customers discover, plan and save has not changed; but the way in which the content is consumed has. Ransom Hawley, CEO of Caddle, and V...

Viktor Yakovlev

Manager, Consumer Brands

reebee inc.

Ransom Hawley

CEO

Caddle

10:30 AM - 11:00 AM EST
Networking Break Sponsored by Embold
11:00 AM - 11:45 AM EST

Digital Big Bang: From Print-First to Digital Universe

Effective Loyalty Strategy

11:45 AM - 1:00 PM EST
Networking Lunch
12:00 PM - 12:20 PM EST

Lunch and Learn: Solutions for Offsetting Your Print Footprint

Dave McManus

Marketing Director

DCM

Today’s customers are more conscious than ever of the carbon footprint and sustainability promises made by their favourite brands. In this session Dave McManus, Marketing Director from DCM will talk about a sustainable solution that enables retailers to offset their print footprint and allows ...

1:00 PM - 1:45 PM EST

Personalization in Ecommerce

Revolutionizing the Retail Experience with Augmented Reality

1:45 PM - 2:15 PM EST
Networking Break Sponsored by Schulich Executive Education Centre
2:15 PM - 2:45 PM EST

The Era of the Connected Brand

Nish Shah

Director, Head of Agency

Meta Canada

See what’s next in this new era of brand building that empowers marketers to add depth to their storytelling and build unforgettable brand experiences. Nish Shah, Head of Agency with Meta Canada, shares what you need to know to increase your visibility and maximize audience engagement.

...

2:45 PM - 2:50 PM EST

Untapped Potential of Digital Electronic Shelf Labels

Devy Breda

Vice President, Business Development Manager

CP-Stoneman Inc., SLS A Smart Label Solutions Inc.

Fast Five Sponsor Highlight

Digital electronic shelf labels (ESL’s) aren’t just a tool for quickly changing a product price but offer an opportunity to operate more efficiently and be responsive with marketing tactics. Devy Breda shares how Smart Label Solutions are adding...

2:50 PM - 3:20 PM EST

Diyas and Dragons: Harnessing Cultural Holidays

Howard Litchtman, MBA, JD

Partner & Co-Founder

Ethnicity Matters

As Canada’s consumer landscape evolves, the idea of a “holiday season” is also evolving and Canadian retailers are eager to engage. One in five Canadians is foreign-born — that’s equivalent to the population of the province of Quebec.  Another million newcomers are arr...

3:20 PM - 4:00 PM EST

Seamless and Elevated Retail Experiences

The best retail experiences today are activating the best of the in person and digital shopping experiences. In this session leading retailers share the challenges and wins of creating seamless integration that empower shoppers and elevate the brick-and-mortar experience.

Dave Mazzone

Vice President, Marketing

Staples

Mangala Rao-D’Sa

SVP, Marketing & Digital

Sleep Country Canada

Jeevan Vivegananthan

SVP Technology, Innovation & Operations

Cineplex Digital Media

4:00 PM - 4:05 PM EST
Closing Remarks
4:05 PM - 5:15 PM EST

Networking Reception