Linking Branding and Closing: The Attribution Connection – Kensington B

Joe Peters is Chief Operations Officer at MiQ Digital Canada. He spearheads the Canadian strategy and is responsible for end-to-end running of the business while providing direction, leadership and oversight to the market as a whole. He aligns organizational objectives and priorities with long-term business initiatives, working directly with partners (brands, agencies and tech/media/data providers) to understand how they realize value. Joe is a seasoned leader in the digital advertising industry – with knowledge and skill sets stemming across Digital Strategy, Data Enablement through AI, Programmatic, Analytics and Multi Market expansion. Joe’s previous experience includes working across media and technology brands AOL, Rocket Fuel and Sizmek in a variety of management positions collaborating with clients across EMEA and APAC.