Digital Merchandising & Local Deals for Pre-Shop Success – Kensington A

Adam is the Senior Vice President of Product & Marketing at Flipp, a leading technology company. In his role, Adam is focused on building products and technology that help people make smart shopping decisions while enabling retailers and CPGs to influence those decisions through digital merchandising experiences.

Prior to joining Flipp, Adam led various businesses at Procter & Gamble including Retail Innovation, eCommerce, Market Strategy & Planning, and the Amazon Business Development Team. Adam graduated from the University of Toronto where he studied Computer Science and Political Science. Prior to graduation, Adam took a four-year break from University to tour the world as a member of a critically acclaimed reggae-rock band called Panic & the Rebel Emergency.

Matthew is a co-founder of Flipp who is responsible for leading product and client solutions on Flipp’s innovation team, creating next generation local shopping experiences that can drive behavior change at scale. With over 15 years of industry experience spanning retailer and CPG from both a business and technology perspective, he is passionate about creating practical solutions to realize win-win opportunities that can drive business value while improving the lives of everyday consumers. In addition to Flipp, Matthew is an active advisor for Canadian entrepreneurs and industry groups, serving on the boards of tech startups and the Association of Coupon Professionals.