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Presenting Sponsor


The Social Shopper’s Playbook: Inside the Consumer’s Mind – Soco Ballroom

September 19, 2023

3:30 pm

- 3:55 pm


Jessica Lee

VP Influencer Marketing

Edelman Canada

Ransom Hawley



Julia Hood

Account Director, Influencer Marketing

Edelman Canada

Consumer Insights | Social Media | eCommerce

Social shopping is not just a buzzword, it’s a vital part of modern eCommerce. Ransom Hawley, CEO of Caddle, and Jessica Lee, VP Influencer Marketing at Edelman Canada share the consumer insights that are shaping social buying and reveal where untapped opportunities reside in social media. By weaving together social media learnings and consumer behavior, you can craft strategies that resonate with shoppers and transform your online sales. Don’t miss this chance to better understand social shopping and how to leverage it for your retail success.

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