The Social Shopper’s Playbook: Inside the Consumer’s Mind – Soco Ballroom

Ransom graduated from the Ivey Business School and spent 7 years in the Consumer Packaged Goods industry at SC Johnson, in both Sales and Marketing. Ransom became the youngest member of the Canadian Leadership Team, managed SCJ’s largest client (Walmart), and managed iconic brands like Ziploc, Windex, and OFF. In 2015, after a chance meeting with Apple co-founder, Steve Wozniak, Ransom founded Caddle, a mobile-first consumer insights marketplace working with brands like Walmart, P&G, Domino’s, Nestlé, and PepsiCo. Caddle was recently named a Metabridge Top 15 Canadian Scale Up, and featured in MacLeans as one of the Top 50 Fastest Growing Start Ups in Canada. Ransom also recently was awarded Father of the Year for his superb fathering of his two kids and dog.

Julia is an Account Director on the Influencer team at Edelman. With over 10+ years of experience in lifestyle influencer marketing, Julia has developed a deep understanding of the Canadian and global influencer landscape, establishing strong relationships with content creators, agencies, and platforms globally.
Always keeping a pulse on the latest trends and best practices within the influencer marketing industry, Julia ensures influencer marketing is an integrated component to any comms and marketing plans that connects brands to culture.
Seasoned in Digital as well traditional PR, Julia brings a unique vision to all her accounts by identifying meaningful synergies between the two sides of a business, resulting in strategic programs that directly latter up to business objectives.