RCC Retail Marketing Conference logo

Presenting Sponsor


Optimizing Your Digital Advertising Strategies: Stay Agile, Perform Better – Soco Ballroom

September 19, 2023

10:55 am

- 11:15 am


santo ligotti RCC

Santo Ligotti

VP of Member Services and Marketing

Retail Council of Canada

Sonia Carreno


IAB Canada

Advertising | Privacy | Digital Strategy

Chart a bold course through the Canadian retail digital advertising terrain with perspectives from Sonia Carreno, President of the Interactive Advertising Bureau of Canada (IAB). Uncover the vital trends in digital media, advertising tracking, and privacy regulations, and how they can all be woven into a comprehensive digital advertising strategy. Walk away with actionable knowledge to bolster your advertising strategies, accomplish your objectives, and stay relevant amid the fast-paced digital evolution.

Cookie Settings