Optimizing Your Digital Advertising Strategies: Stay Agile, Perform Better – Soco Ballroom

Santo Ligotti is the VP of Member Services and Marketing at Retail Council of Canada and brings over 20 years of experience of marketing leadership. Santo began his career in data sciences and progressed to lead B2B/B2C marketing teams across financial, technology and payments industries including companies such as TD Canada Trust, Rogers Communications, CIBC, Moneris and JPMorgan Chase.

In addition, Santo is the President Elect for the  American Marketing Association, Toronto Chapter and teaches part time at George Brown College and York University. Santo holds an undergraduate degree in statistics from McMaster University, a Master’s in Information Science from the University of Western Ontario and an MBA from York University

Sonia has been passionate about the Internet and its forward movement in Canada from the start. With a rich tenure of experience touching virtually every aspect of digital marketing, she brings a well-rounded perspective to support the best interests of IAB Canada and its members.

Sonia has led global digital strategy initiatives for international brands including Gillette, Heineken, General Motors, RBC, Coca Cola and Spin Master Toys. Her work has included every discipline of online media and marketing with specialties ranging from performance marketing to communications and creative strategy. Sonia has spent time building and consulting with successful early to mid-stage start-ups and has consulted industry associations and publishers to help navigate the disruptive media landscape.

Sonia was recently inducted into the Canadian Media & Marketing Hall of Fame for her efforts in digitally transforming the Canadian media industry. Her passion for the industry continues in the role of President of the Interactive Advertising Bureau of Canada where she continues to help drive the industry forward and put Canada on the global stage for online media innovation.