A Marketer’s Guide to Seamless Customer Retail Journeys – Soco Ballroom

Janelle Shiplett is the Co-CEO, Chief Marketing Officer (CMO) and Chief Commercial Officer (CCO) at The House of LR&C with over 15 years of experience driving award-winning brand expansion and sales growth across consumer goods and consumer service sectors. At The House of LR&C, Janelle leads the strategizing and execution of holistic marketing tactics for all of our in-house fashion brands to tell a strong and consistent narrative focused on brand purpose and values with our celebrity Co-Founders, Ciara and Russell Wilson.

She joined the company after three years at Saje Wellness during which she assumed the role of CMO in her final year. Prior, Janelle held senior roles in digital and marketing at Aritzia and WestJet. She graduated from the Southern Alberta Institute of Technology with a bachelor’s degree in Journalism.

Jean-Michel Maltais is Senior Vice-President, Omnichannel, for New Look Vision Group. He is a seasoned executive with 25+ years’ experience in various engineering, strategy and marketing roles on the international business scene. A strong believer in putting the customer experience as the primary driver of technology decisions, Mr. Maltais is passionate about leading teams and companies through change with all the energy and conviction it requires. Before joining New Look Vision Group, Mr. Maltais has delivered successful digital transformations in several blue chip companies across different industries in both the B2B and B2C space, including O2 UK (cellular), KGB (consumer services), Pearson UK (education) and Travelport (travel). At New Look Vision Group, he built a revolutionary omnichannel platform which enables e-commerce for prescription glasses with the same level of precision as glasses sold in store, a first in the industry. This innovation earned New Look Vision Group a Mercuriades Award in the Technology Innovation category in 2021, and an Excellence in Retailing Award in the Omnichannel category from the Retail Council of Canada in 2023. Mr. Maltais holds a bachelor’s degree in Electrical and Computer Engineering from Université Laval, an MBA from Cranfield UK School of Management and a Postgraduate diploma in Marketing from the Chartered Institute of Marketing UK.

Alison Hartnoll is the VP, Unified Commerce and Marketing at Mastermind Toys, Canada’s Authority on Play. Alison brings the wonder of Mastermind Toys alive online and in-store. She is a passionate, customer-obsessed, results-driven leader with more than 20 years of CPG experience across Marketing, Sales and E-Commerce. Prior to joining Mastermind Toys, Alison led the E-Commerce team at Smucker Foods of Canada, driving sales growth on Amazon and across the platforms of Canada’s grocery retailers.

Sachin Arora is a multi-faceted retail executive with experience across CRM, Analytics, Research, Marketing Science, Media, and Corporate Strategy. More recently, Sachin led the retail media network launch for Hudson’s Bay.
Sachin is the Founder and CEO of Maple Direct, a technology & commerce services platform that enables brands to enter and scale their business in Canada. He is also the Managing Direct of nextcommerce, an advisory firm that helps both retailers and brands improve their value chain in the Canadian marketplace.