AI in Retail: Navigating the Crossroads of Marketing, Legal, and Technology – Soco Ballroom

Xavier Beauchamp-Tremblay is a lawyer and technologist who currently leads the legal transformation practice at KPMG Canada, where he implements artificial intelligence solutions for in-house legal teams and regulators. Earlier in his career, Xavier practiced intellectual property, entertainment, and information technology law in leading Canadian law firms. During this time, he managed the brands portfolio of Canadian public companies and routinely worked with advertisers, content producers, and insurers to ensure compliance and manage E&O insurance.

Christine is a growth-oriented digital leader with experience developing and executing strategic plans on a global scale. Her 20+ years of progressive marketing and digital experience has provided her with the insight and expertise to deliver high impact, transformative programs.

Christine is currently the Managing Director for Strategy & Digital at KPMG. She leads a team to enable the firm to digitally transform by building the brand, developing solutions and up-skilling talent in order to modernize clients’ experiences.

Christine is committed to developing future leaders and supporting the not-for-profit communities in Canada. Most significantly, she has more than a decade of Board Director experience at the American Marketing Association (AMA), Boys and Girls Clubs, the International Association of Business Communicators (IABC) and Girls E-Mentorship. She is also a member of the Advisory Board for the Humber College Bachelor of Digital Communications program and acts as an advisor to Princes’ Trust Charities.