A passionate change agent and entrepreneur, she believes that organizations remain competitive and profitable when they are brilliant at the basics of service delivery. As President of the Verde Group, a research consultancy specializing in helping companies improve customer retention, Paula leads the development of new research methods for helping companies link customer and employee experiences to financial outcomes. The Verde Group’s Canadian and US retail studies have been published globally in over 35 publications including Business Week, Bloomberg News, the Wall Street Journal and Fortune. A frequent conference presenter, Paula has delivered keynote presentations for various industry and professional associations and is also a regular guest lecturer at the Wharton School of Business. Paula holds a BSc in Psychology and a post graduate certification in Personnel & Industrial Relations (CPIR) from the University of Toronto. Paula is also fluent in French, Spanish and Portuguese.
Born and raised in Ottawa, Jeff received an honours degree in Economics from Princeton University and achieved his Chartered Accountant Designation, while holding a position with Ward Mallette Chartered Accountants. Making the leap to retail, Jeff joined Giant Tiger Stores, where after a number of years in operational and management roles, assumed the presidency. In this capacity, Jeff helped grow the business from a regional discount chain with 250 million in sales, to 1.4 billion in sales nationally as the third largest discount chain in Canada. In 2009, Jeff joined Farm Boy with a mandate to expand the business. Under his leadership, the company has grown from a nine store chain in the Ottawa region to now 26 stores in Ottawa, Kingston, the GTA and Southwestern Ontario with further expansion plans underway