Jonelle Ricketts is head of Marketing for IKEA Canada, a world-leading home furnishing retailer. For nearly 50 years, Canadians have welcomed IKEA into their homes and been strong supporters of the IKEA brand, product range, and its vision “to create a better everyday life for the many people.”
Jonelle started her IKEA journey in 2011 in Canada as a Marketing & Advertising Specialist, supporting campaign creative development and media planning across all owned and paid channels. In 2016, she was promoted to Media Manager, leading paid media planning and execution for IKEA Canada and, a couple of years later, for IKEA Netherlands. Jonelle then joined the Ingka Global Communication team in Leiden, Netherlands, where she gained valuable experience as the Global Communication Knowledge & Development Leader, focusing on developing communications teams across Ingka and leading the global Communication matrix.
Most recently, Jonelle has held the position of Global Marketing Communication/Network Leader as part of the Marketing Communications team at Inter IKEA Systems in Delft, Netherlands, where she supported the global marketing transformation project and developed a global marketing matrix for retailers outside the Ingka Group.
Jonelle also brings several years of experience in Marketing and Communications supporting other organizations such as BlackBerry and Sephora Canada. She resides in Kitchener with her husband and two of her three children. Her favourite IKEA product is the PAX closet system with KOMPLEMENT interior solutions. As someone obsessed with organization, PAX has been a game-changer for Jonelle with its versatility, flexibility, and unbeatable price.