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Ethical Insights: Personalizing Customer Experience with Privacy in Mind

Get to know your customers like never before using data-driven insights while also keeping privacy considerations front and center. Learn how combining various data streams — such as lifestyle preferences and favorite shopping destinations — can help you to truly tap into your customers’ desires.

Environics Analytics’ Jan Kestle explained views on a collaborative approach to data, emphasizing the notion of ‘data for good.’ Exploring practical and ethical ways to leverage data to build brands and boost sales.


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