Nikolas is an expert in Public Affairs and Communications research. Since joining Leger in 2021, he has presented the organization’s annual Youth Study, focusing on the values, behaviors, and attitudes of Gen Z and Millennial Canadians. He is particularly interested in how these age groups will challenge established consumer norms. Nikolas holds a Master of Arts degree and a Bachelor of Arts (Hons) from Queen’s University, with a specialization in Political Studies. Additionally, he has formal training in both quantitative and qualitative research methodologies through the Research Analyst post-graduate program at Georgian College.