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Agenda

From the 4Ps to 4Es of Marketing: Navigating the New Rules of Retail Engagement 

September 12, 2024

1:30 pm

- 2:15 pm

Speakers:

Vince Guzzi

Managing Partner

Watt International

Kensington B

In today’s dynamic retail landscape, new engagement rules are redefining how brands build engagement and cultivate loyalty and affinity. This session will delve into the growing demand for personalized, unique, and relevant customer experiences, challenging retailers to meet shopper needs with targeted and bespoke solutions. By exploring the transition from consumer to shopper along the path-to-purchase, you will be introduced to the proprietary pleasure Index model and the key factors driving brand choice and customer delight. Discover how the shift from the 4P’s to the 4E’s of marketing will help retailers foster enduring brand-customer relationships. 

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