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Data Collaboration Leads to Success

September 12, 2024

2:50 pm

- 3:15 pm

Speakers:

Rupen Seoni

Chief Client Officer

Environics Analytics

Rupen Seoni

Chief Client Officer

With over 25 years of experience in marketing and analytics, Seoni understands business needs and how data and analytics can help solve them. As a Chartered Marketer, he has worked with organizations of all sizes to unlock the value of information in decision-making and business strategy. He specializes in helping organizations understand population trends, segmentation and performance benchmarking and appears regularly on CTV’s Canadian and U.S. federal election coverage as a commentator on voter demographics in key races.

Speaking at:

Main Session Hall

How can marketers ensure the greatest impact? In a world of fragmented consumers, media and retail, data collaboration is the glue that builds the greatest ROI. This session talks about how using first, second, and third-party data together results in impactful marketing in Canada – from analysis to activation to measurement – in a safe, effective and accessible way.

Sponsored by:

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