Understanding How Gen Z will Shape, Influence, and Impact the Future of Retail

Leger is the largest Canadian-owned market research and analytics company, with more than 600 employees in eight Canadian and US offices. Leger has been working with prestigious clients since 1986.  

We offer a full-service suite of research and analytics solutions designed to help our clients solve their most pressing business challenges. Being at the heart of our clients’ strategies enables us to provide smarter insights and actionable recommendations.  

Our clients rely on our retail expertise to help them make better decisions, understand consumers and monitor trends. They also rely on our annual WOW study to measure customer experience and evaluate performance indicators specific to retail businesses. Every year, our WOW and WOW Digital specialized studies reveal the ranking of the retailers that offer the best in-store and online customer experiences. 

Some of our specialized services include: 

The LEO Panel: Our LEO panel is the largest proprietary panel in Canada, with over 400,000 members in North America. The LEO mobile app enables members to respond to surveys anywhere, anytime from their mobile devices. Strict quality control and data privacy systems are in place to ensure data quality and respondent confidentiality. To manage and grow this panel, we have dedicated in-house teams with years of experience. Retailers can also access our panel for their research needs.   

Leger Analytics (LEA): Our advanced analytics team offers a one-stop shop to help decision makers answer questions, tackle challenges and make better business decisions. Experts in market research, analytics and data science, our team works with all kinds of data (first party, transactional, CRM, market research, web data and more) and offers a wide variety of custom analytics solutions.  

Leger DGTL: Our in-house digital marketing agency has proven expertise in strategy, media, creative content activation and performance measurement. Leger DGTL creates effective, customized digital campaigns by improving customer segmentation, optimizing advertising messages and prioritizing the best platforms. Leger DGTL helps our clients ensure they reach the right audience, at the right time, with the right message. 

Visit leger360.com to learn more.