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Presenting Sponsor


Understanding How Gen Z will Shape, Influence, and Impact the Future of Retail

September 12, 2024

10:00 am

- 10:30 am


Nikolas Lopez

Senior Research Director


Main Session Hall

Gen Z Canadians are already challenging marketing and consumer norms.  This presentation, backed by Leger’s Youth Study and Digital study, will explore how Gen Z differs from previous generations. Exclusive for Retail Marketing Conference, Leger also shares Gen Alpha insights. We will explore how their behaviour, both online and offline, is impacting retail habits. In this presentation, we will reveal insights on how various industry sectors can address these changes and remain relevant consumers. 

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