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Agenda

Crafting Compelling Campaigns for Canada’s Multicultural Market 

September 12, 2024

3:15 pm

- 3:50 pm

Speakers:

Bobby Sahni

Partner & Co-founder

Ethnicity Matters

Jonelle Ricketts

Head of Marketing

IKEA Canada

Main Session Hall

As one of the world’s most diverse nations, understanding the nuances of multicultural audiences is key to successful marketing strategies and connecting with customers. Jonelle Ricketts of IKEA Canada and Bobby Sahni of Ethnicity Matters discuss the behind-the-scenes strategy to effectively engage with diverse communities, navigate cultural nuances, and tailor inclusive messaging that resonates with consumers from various backgrounds.  This session will inspire strategies to attract, engage, and retain a diverse customer base, ultimately driving growth and success in the Canadian market.

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