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Presenting Sponsor


Crafting Compelling Campaigns for Canada’s Multicultural Market 

September 12, 2024

3:15 pm

- 3:45 pm


Bobby Sahni

Partner & Co-founder

Ethnicity Matters

Main Session Hall

As one of the world’s most diverse nations, understanding the nuances of multicultural audiences is key to successful marketing strategies. Learn how to effectively engage with diverse communities, navigate cultural sensitivities, and tailor messaging to resonate with various ethnic groups. 

Watch for Retail Leaders joining this session

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